Koa Co-Founder Delila Kidanu on Leveraging User Behavior to Promote Savings Culture

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Delila Kidanu, Co-founder at Koa shares her experience in building a savings product in Kenya, her reasons to build a company in Kenya and how individuals could benefit from savings and investment products built on user behaviour. She also shares the need for financial education, especially on savings and investment.

Highlights:

  • Savings in Kenya is still largely informal, 8 out of 13 billion of household savings is still informal.
  • The savings culture is still growing in the country, with digitization at the lead.
  • Users would like to experience seamless digital experiences in their financial lives like their do in other areas of their social lives.

 

 

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