Storytelling Gives Consumer Influence on How to Consume a Product – Addleston Marketing Founder, Perpetual Kendi

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Kenyan Wallstreet CTO Eric Jackson talks to Addleston PR Founder and CEO Kendi Perpetual on the importance of storytelling for brands, how COVID-19 has changed the public relations, leveraging tech for public relations and innovations for low-cost public relations communication in Africa.

Kendi takes us through how the media, marketing 7 PR landscape has changed over the past 10 years and why brands need to shift their strategies when communicating with consumers of different ages.

We further explore how Covid has accelerated the adoption of technology in marketing and Pr and how her firm is at the forefront of PR innovation in Africa with the recently launched self-serve online PR agency Ogora News (

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